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How effective are your CSR messages? : the moderating role of processing fluency and construal level

Zhang, Lu - In: International journal of hospitality management 41 (2014), pp. 56-62

Persistent link: https://www.econbiz.de/10010403105

Online reviews : the impact of power and incidental similarity

Zhang, Lu - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 633-651

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Economic analysis and recommendation of mobile virtual operation market in China

Lei, Haidong; Song, Luona; Lv, Tingjie; Chen, Xia - 2017

With the continuous development and iteration of telecommunication technology, the users' requirements of the quality and service have increased dogmatically. In order to meet the diverse and personalized consumer demands, virtual network operators came into being. In 2013, China officially...

Persistent link: https://www.econbiz.de/10011760164

The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise

Zheng, Xiaoyun; Wang, Yao-Chin; Wei, Wei; Zhang, Lu; Huo, Da - In: Psychology & marketing 40 (2023) 11, pp. 2341-2354

Persistent link: https://www.econbiz.de/10014432405

Electronic consumer-to-consumer interaction (eCCI) post a service failure : the psychological power of need for approval

Wei, Wei; Zhang, Lu; Rathjens, Bobbie; McGinley, Sean - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 7, pp. 1212-1225

Persistent link: https://www.econbiz.de/10015192436

When social media influencer endorsement backfires : unpacking fallout from explicit endorsements across brand equity levels

Rathjens, Bobbie; Wu, Aili; Zhang, Lu; Wei, Wei - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1467-1480

Persistent link: https://www.econbiz.de/10015192873

Online reviews : the role of information load and peripheral factors

Zhang, Lu; Wu, Luorong; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 299-310

Persistent link: https://www.econbiz.de/10011450694

Unconditioned superstition and sports bar fans

Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131

Persistent link: https://www.econbiz.de/10011453979

The effect of customization and gender on customers' attitude

Wolf, Alana; Zhang, Lu - In: International journal of hospitality management 56 (2016), pp. 28-32

Persistent link: https://www.econbiz.de/10011520935

An examination of corporate social responsibility and processing fluency in a service context

Zhang, Lu; Mattila, Anna S. - In: The journal of services marketing 29 (2015) 2, pp. 103-111

Persistent link: https://www.econbiz.de/10011343390