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This paper studies the increasingly prevalent check-in phenomenon on location-based service platforms. We examine the range of spatial correlation among check-ins of restaurants and bars on Foursquare, a location-based mobile service, and empirically test the promotion effect on venues'...
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This paper studies the effects of various types of online advertisements on purchase conversion by capturing the dynamic interactions among advertisement clicks themselves. It is motivated by the observation that certain advertisement clicks may not result in immediate purchases, but they...
Persistent link: https://www.econbiz.de/10014040122
Branding plays a key role in attracting corporate sponsorship and raising revenue for the multi-billion dollar business of college sports. In this paper, we study the peer effects of brand performance in the dynamic revenue evolution of major college sports teams that play in the National...
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