The present research demonstrates that symbolic boundaries such as political borders act as psychological buffers. Across six experiments (N = 583) we demonstrate that consumers prefer to avoid crossing a town border to reach a store (experiments 1 and 2), even when no visual cues are provided...

Very often the risks of driving are expressed in terms of the total number of deaths that occur yearly as the result of motor vehicle operation. Yet, despite the thousands of people who die each year in automobiles in the U.S. alone, driving behavior seems relatively unresponsive to statistical...

In this chapter, we report on three psychometric scaling studies, summarized in Table 1. In each study, participants rated a given set of hazards on a range of risk characteristics and indicated the degree of risk reduction and regulation they desired. Based on this data, we explore the...