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Strategic sales conversations as a foundation for effective partnership selling
Shepherd, C. David; Miles, Morgan P.; Munilla, Linda S. - In: Journal of business & economics research 7 (2009) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10003812804
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The interrelationship between temporal and enviromental orientation and pro-environmental consumer behaviour
Polonsky, Michael Jay; Vacino, Andrea; Grimmer, Martin; … - In: International journal of consumer studies 38 (2014) 6, pp. 612-619
Persistent link: https://www.econbiz.de/10010509696
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The effect of purchase situation on realized pro-environmental consumer behavior
Grimmer, Martin; Kilburn, Ashley P.; Miles, Morgan P. - In: Journal of business research : JBR 69 (2016) 5, pp. 1582-1586
Persistent link: https://www.econbiz.de/10011450359
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011685468
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity; Mehmet, Michael; Miles, Morgan P. - In: Australasian marketing journal 27 (2019) 3, pp. 149-157
Persistent link: https://www.econbiz.de/10012110321
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Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277