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Artificial intelligence in marketing and consumer behavior research
Kim, Taewoo; Usman, Umair; Garvey, Aaron; Duhachek, Adam - 2023
Persistent link: https://www.econbiz.de/10014388894
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AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo; Lee, Hyejin; Kim, Michelle Yoosun; Kim, SunAh - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 785-801
Persistent link: https://www.econbiz.de/10014326643