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Media channels and consumer purchasing decisions

Woo, JongRoul; Ahn, Joongha; Lee, Jongsu; Koo, Yoonmo - In: Industrial Management & Data Systems 115 (2015) 8, pp. 1510-1528

Purpose – The purpose of this paper is to explore the factors determining which communication mediums influence a given consumer deciding to purchase a specific product. Design/methodology/approach – Using a consumer survey and a multivariate probit (MVP) model, the authors explore consumer...

Persistent link: https://www.econbiz.de/10014825452

An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras

Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369

Persistent link: https://www.econbiz.de/10010406174

Asymmetric preference and loss aversion for electric vehicles : the reference-dependent choice model capturing different preference directions

Kim, Junghun; Seung, Hyunchan; Lee, Jongsu; Ahn, Joongha - In: Energy economics 86 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012511702

The effect of new media on consumer media usage : an empirical study in South Korea

Woo, JongRoul; Choi, Jae Young; Shin, Jungwoo; Lee, Jongsu - In: Technological forecasting & social change : an … 89 (2014), pp. 3-11

Persistent link: https://www.econbiz.de/10010490621

Nudging energy efficiency behavior : the effect of message framing on implicit discount rate

Park, Jiyong; Son, WooJin; Moon, HyungBin; Woo, JongRoul - In: Energy economics 117 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014437088

Staying on convention or leapfrogging to eco-innovation? : identifying early adopters of hydrogen-powered vehicles

Moon, HyungBin; Park, Stephen Youngjun; Woo, JongRoul - In: Technological forecasting & social change : an … 171 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012813389

Which consumers are willing to pay for smart car healthcare services? : a discrete choice experiment approach

Woo, JongRoul; Shin, Jungwoo; Kim, Hongbum; Moon, HyungBin - In: Journal of retailing and consumer services 69 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013401636

Analyzing consumers' willingness to purchase energy-efficient appliances in response to energy price changes : case study of South Korea

Park, Jiyong; Woo, JongRoul - In: Energy economics 127 (2023) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10014487365

A forecast simulation analysis of the next-generation DVD market based on consumer preference data

Lee, Jongsu; Choi, Jae Young; Cho, Youngsang - In: International journal of consumer studies 35 (2011) 4, pp. 448-457

Persistent link: https://www.econbiz.de/10009242115

Consumer preferences for automobile energy-efficiency grades

Koo, Yoonmo; Kim, Chang-seob; Hong, Junhee; Choi, Ie-jung; … - In: Energy economics 34 (2012) 2, pp. 446-451

Persistent link: https://www.econbiz.de/10009618766