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How promotional frames affect upgrade intentions
Liu, Hsin-hsien - In: Journal of economic psychology : research in economic … 39 (2013), pp. 237-248
Persistent link: https://www.econbiz.de/10010236127
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The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
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Inaction inertia in online shopping : impact of promotional formats and sequence
Kuo, Ying-Feng; Liu, Hsin-Hsien; Shen, Tso-Hao - In: Journal of consumer marketing 41 (2024) 4, pp. 439-458
Persistent link: https://www.econbiz.de/10015078713
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Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
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Attribute specification effect on hedonic and utilitarian options
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: Australian journal of management 47 (2022) 2, pp. 322-341
Persistent link: https://www.econbiz.de/10013268145
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The effect of different quantity promotion discounts on inaction inertia : the internal mechanisms of perceived closeness and mental accounting
Liu, Hsin-Hsien; Chou, Hsuan-Yi; Yeh, Yun-An - In: Journal of behavioral decision making 35 (2022) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10013464431