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Consumer behaviour
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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A novel approach to rate and summarize online reviews according to user-specified aspects
Hu, Hsiao-Wei
;
Chen, Yen-liang
;
Hsu, Po-Tze
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 132-152
Persistent link: https://www.econbiz.de/10011487666
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An annotation approach to contextual advertising for online ads
Chen, Yen-liang
;
Chen, Zong-Cheng
;
Chiu, Yu-Ting
; …
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
2
,
pp. 123-137
Persistent link: https://www.econbiz.de/10011296856
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3
Predicting the influence of users' posted information for eWOM advertising in social networks
Chen, Yen-liang
;
Tang, Kwei
;
Wu, Chia-Chi
;
Jheng, Ru-Yun
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011349110
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