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Contemporary trends in innovative marketing strategies
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Marketing innovation strategies and consumer behavior
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Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
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Analysis of video game streaming on consumer behavior and digital marketing strategies
Blanes Sebastián, María García de
;
Matías Batalla, …
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 348-363)
.
2024
Persistent link: https://www.econbiz.de/10015098972
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