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"Genderation", identity, and authenticity in the LGBTQ marketplace
Oakenfull, Gillian W. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 286-294
Persistent link: https://www.econbiz.de/10015138058
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Applying configurational theory to build a typology of ethnocentric consumers
Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - In: International marketing review 33 (2016) 3, pp. 351-375
Persistent link: https://www.econbiz.de/10011486975
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A guide to the Bayesian analysis of consumer behavior experiments with BANOVA using worked examples
Wedel, Michel; Kopyakova, Anna - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10012698462
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Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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Open-ended emotive projection test : a nondeterministic method for understanding consumers' emotional reactions to innovative food processing technologies
Altintzoglou, Themistoklis; Heide, Morten - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 200-219
Persistent link: https://www.econbiz.de/10014567157
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The influence of motive attributions for destination social responsibility on residents' empowerment and quality of life
Su, LuJun; Yang, Xiaojie; Swanson, Scott R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1737-1754
Persistent link: https://www.econbiz.de/10014384383
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The best experiences cannot be planned : the effect of maximizing vacation planning on consumer satisfaction and well-being
Mitas, Ondrej; Niemeyer, Olivia; Kurtz, Jaime - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1507-1524
Persistent link: https://www.econbiz.de/10015192883
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Meaningful consumption
Gupta, Aditya; Eilert, Meike; Gentry, James W. - In: Journal of macromarketing 44 (2024) 3, pp. 637-652
Persistent link: https://www.econbiz.de/10015165313
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Life satisfaction of Gen Y shoppers
Leelakulthanit, Orose - In: Journal of business & economics research 12 (2014) 3, pp. 299-305
Persistent link: https://www.econbiz.de/10010400189
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Do globalization and income affect consumption through quality of life? : an exploration in emerging markets
Waheeduzzaman, Abu N. M. - In: Journal of euromarketing 24 (2015) 4, pp. 224-240
Persistent link: https://www.econbiz.de/10011428050