Narrow search
Showing 1 - 4 of 4
Cover Image
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Cover Image
Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; … - In: Psychology & marketing 35 (2018) 10, pp. 752-765
Persistent link: https://www.econbiz.de/10011970117
Cover Image
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan; Wang, Qin; Chan, Eugene Y.; Keller, L. R. - In: Psychology & marketing 41 (2024) 5, pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Cover Image
On the flexibility of self-repair : how holistic versus analytic thinking style impacts fluid compensatory consumption
Wang, Qin; Lisjak, Monika; Mandel, Naomi - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10014289712