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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei - In: Journal of international consumer marketing 27 (2015) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
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Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002
Persistent link: https://www.econbiz.de/10001785333
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei; Phelps, Joseph E. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
Sang, Hui; Xue, Fei; Zhao, Jinling - In: Journal of international consumer marketing 30 (2018) 3, pp. 148-157
Persistent link: https://www.econbiz.de/10011917532
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Personal networks as a precursor to a green future : a study of "green" consumer socialization among young millennials from India and China
Muralidharan, Sidharth; Xue, Fei - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10011615369
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Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
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Effects of color in disaster relief advertising and the mediating role of cognitive elaboration
Zhou, Lijie; Xue, Fei - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 403-427
Persistent link: https://www.econbiz.de/10012200034