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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
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India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita; Shukla, Paurav; Adidam, Phani Tej - In: Marketing management in Asia, (pp. 60-77). 2013
Persistent link: https://www.econbiz.de/10009659658
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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. - In: International business review : the official journal of … 31 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav; Singh, Jaywant; Wang, Weisha - In: Journal of business research : JBR 147 (2022), pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
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Case 18: sun care in the UAE : can a late entrant brand compete effectively?
Banerjee, Madhumita - In: Marketing Case Studies in Emerging Markets : …, (pp. 243-257). 2024
Persistent link: https://www.econbiz.de/10014528186
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The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Singh, Jaywant - In: Journal of business ethics : JOBE 138 (2016) 2, pp. 311-326
Persistent link: https://www.econbiz.de/10011579082
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Status consumption in cross-national context : socio-psychological, brand and situational antecedents
Shukla, Paurav - In: International marketing review 27 (2010) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10003949175
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The impact of organizational efforts on consumer concerns in an online context
Shukla, Paurav - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 113-119
Persistent link: https://www.econbiz.de/10010259644
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10008935741