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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
49
Relationship marketing
23
Beziehungsmarketing
22
Marketing management
18
Marketingmanagement
18
Customer satisfaction
16
Brand management
14
Australia
13
Kundenzufriedenheit
13
Markenführung
13
Brand image
12
Markenimage
12
Virtual reality
12
Australien
11
Brand
11
Innovation
11
Markenartikel
11
Virtuelle Realität
11
Emotion
10
Firm performance
10
Marketing
10
Service quality
9
Unternehmenserfolg
9
Dienstleistungsqualität
8
Innovation management
8
Innovationsmanagement
8
Einzelhandel
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Retail trade
7
Vietnam
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Arbeitszufriedenheit
6
Augmented reality
6
Customer value
6
Job satisfaction
6
Kundenwert
6
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Undetermined
41
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4
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Article
46
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3
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45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
1
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1
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1
Konferenzbeitrag
1
Language
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English
49
Author
All
Northey, Gavin
24
Ngo, Liem Viet
17
Chylinski, Mathew
12
Heller, Jonas
12
Septianto, Felix
11
Ruyter, Ko de
10
Mahr, Dominik
9
Hilken, Tim
8
Keeling, Debbie I.
8
Lang, Bodo
5
Van Esch, Patrick
5
Dolan, Rebecca
4
Kemper, Joya
4
Lu, Lu
4
Duffy, Sarah
3
Gregory, Gary
3
Khalil, Mary
3
Chan, Eugene Y.
2
Gregory, Gary D.
2
Keeling, Debbie Isobel
2
Mehmet, Michael
2
Mulcahy, Rory
2
Oanh Dinh Yen Nguyen
2
Papez, Maja Golf
2
Paramita, Widya
2
Quan Ha Minh Tran
2
Striluk, Magdalene
2
Thi Nguyet Que Nguyen
2
Tran Ha Minh Quan
2
Al-Imamy, Saifeddin
1
An, Jake
1
Ashraf, Abdul R.
1
Bagozzi, Richard P.
1
Barari, Mojtaba
1
Barbera, Michael
1
Bucic, Tania
1
Carrozzi, Amelia
1
Chan, Kara
1
Cheah, Jun-Hwa
1
Chiew, Tung Moi
1
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Published in...
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Journal of retailing and consumer services
9
Journal of business research : JBR
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Australasian marketing journal
3
Journal of retailing
3
Business horizons
2
International journal of bank marketing
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Country of origin effect : looking back and moving forward
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of promotion management : JPM
1
Journal of service research
1
Journal of service theory and practice
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
49
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1
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
2
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
3
Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth
Septianto, Felix
;
Northey, Gavin
;
Chiew, Tung Moi
;
Ngo, …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 621-643
Persistent link: https://www.econbiz.de/10012494707
Saved in:
4
Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
Saved in:
5
How do crazy rich Asians perceive sustainable luxury? : investigating the determinants of consumers' willingness to pay a premium price
Lim, Xin Jean
;
Cheah, Jun-Hwa
;
Ngo, Liem Viet
;
Chan, Kara
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014372606
Saved in:
6
Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya
;
Huynh Ba Chan Nhu
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
Saved in:
7
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
8
It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy
Ngo, Liem Viet
;
Thi Nguyet Que Nguyen
;
Nam The Tran
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012389857
Saved in:
9
Service offshoring fit from consumers' perspective
Lu, Lu
;
Gregory, Gary
;
Ngo, Liem Viet
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 100-109
Persistent link: https://www.econbiz.de/10012253931
Saved in:
10
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
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