Birch, Dawn; Lawley, Meredith; Hamblin, Denise - In: Journal of Consumer Marketing 29 (2012) 1, pp. 64-73
Purpose – This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate … desire for diet variety. The main barriers to seafood consumption are price, concerns regarding origin, concerns about …‐packaged fresh chilled seafood products are convenience and ease of preparation, while barriers include price and concerns about …