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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
14
Computerspiel
6
Internet marketing
6
Online-Marketing
6
Video game
6
Advertising effects
4
Brand image
4
Brand management
4
Cultural identity
4
Kulturelle Identität
4
Markenführung
4
Mexico
4
Werbewirkung
4
Advertising
3
Brand
3
Emotion
3
Markenartikel
3
Markenimage
3
Mexiko
3
Attention
2
Brands
2
China
2
Comparison
2
Crossover consumption
2
Ethnic crossover
2
International consumer
2
Location-driven placement
2
Multicultural
2
Online marketing
2
Reading direction
2
Social Web
2
Social web
2
Vergleich
2
Aesthetics
1
Asia
1
Asien
1
Attitudes
1
Beschwerdemanagement
1
Border region
1
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5
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Article
14
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1
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12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
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1
Graue Literatur
1
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1
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1
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review
1
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Language
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English
15
Author
All
Hernandez, Monica D.
15
Minor, Michael
5
Wang, Yong Jian
4
Chapa, Sindy
2
Oyedele, Adesegun
2
Vicdan, Handan
2
Backes, Kayla
1
Kalliny, Morris
1
Liu, Qian
1
Malzer, Kai
1
Manrique Chaparro, Olga Lucía
1
Minor, Michael S.
1
Nasif, Nese
1
Sheng, Hong
1
Skalski, Cali
1
Wei, Jie
1
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The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
Global consumer behavior
1
International Marketing Review
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
Other ZBW resources
1
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1
Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D.
-
2005
Persistent link: https://www.econbiz.de/10003946261
Saved in:
2
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
3
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
4
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
Saved in:
5
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
Saved in:
6
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
Saved in:
7
Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
Saved in:
8
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
9
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
10
Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy
;
Hernandez, Monica D.
- In:
Global consumer behavior
,
(pp. 263-273)
.
2007
Persistent link: https://www.econbiz.de/10003502547
Saved in:
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