Submitting queries to search engines has become a major way in which consumers search for information and products. The massive amount of search query data available today has the potential to provide valuable information on consumer preferences. In order to unlock this potential, it is...

Segmentation and targeting are cornerstones of marketing and advertising. While it is common to segment and target customers based on demographic characteristics, these practices may seem increasingly at odds with recent cultural movements (e.g., #MeToo, Black Lives Matter). Yet research to date...