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Strategy and superior performance of micro and small businesses in volatile economies
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Innovation diffusion model for successive generation merchandise considering the effect of consumer balking
Kapur, P. K.
;
Aggarwal, Anu Gupta
;
Tandon, Abhishek
-
2011
Persistent link: https://www.econbiz.de/10009718724
Saved in:
2
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
Saved in:
3
Examining the relationship between customer-oriented success factors, customer satisfaction, and repurchase intention for mobile commerce
Tandon, Abhishek
;
Sharma, Himanshu
;
Aggarwal, Anu Gupta
- In:
Strategic system assurance and business analytics
,
(pp. 231-243)
.
2020
Persistent link: https://www.econbiz.de/10012240954
Saved in:
4
Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Strategy and superior performance of micro and small …
,
(pp. 144-168)
.
2019
Persistent link: https://www.econbiz.de/10012001443
Saved in:
5
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
6
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
Saved in:
7
Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh
;
Anand, Adarsh
;
Kapur, P. K.
;
Aggrawal, Deepti
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
4
,
pp. 346-360
Persistent link: https://www.econbiz.de/10009670833
Saved in:
8
Developing a usage space dimension model to investigate influence of intention to use on actual usage of mobile phones
Kumar, Geeta
;
Kapur, Parmod Kumar
- In:
Strategic system assurance and business analytics
,
(pp. 201-229)
.
2020
Persistent link: https://www.econbiz.de/10012240952
Saved in:
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