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Persistent link: https://www.econbiz.de/10011667807
This research investigated the relationships between the awareness of halal-based products and services and people's intention to purchase. Also, it explored behavioral attitude as a mediating variable in influencing purchase intention. Data was collected through an online survey with 162...
Persistent link: https://www.econbiz.de/10014461300
Persistent link: https://www.econbiz.de/10014326608