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Consumer behaviour
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Authentically fake? : how consumers respond to the influence of virtual influencers
Lou, Chen
;
Kiew, Siu Ting Josie
;
Chen, Tao
;
Lee, Tze …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 540-557
Persistent link: https://www.econbiz.de/10014339358
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2
Be careful of the sharp Edges! : how and why circular versus angular shapes influence consumer adoption of new products
Chen, Tong
;
Zhenfeng, Ma
;
Xiao, Meizhen
;
Qing, Ping
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015135966
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3
Do you bear to reject them? : the effect of anthropomorphism on empathy and consumer preference for unattractive produce
Chen, Tong
;
Razzaq, Amar
;
Qing, Ping
;
Cao, Binbin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581902
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4
When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong
;
Tang, Yifan
;
Qing, Ping
- In:
European journal of international management : EJIM
14
(
2020
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
Saved in:
5
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
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6
Impact of folate biofortified food supplement on rural women's health and willingness-to-pay : a study based on a connected randomized controlled trial : Becker-DeGroot-Marschak experiment in China
Liao, Fen
;
Li, Yan
;
Qing, Ping
;
Feng, Jie
;
Wang, Anxu
; …
- In:
Agribusiness : an international journal
39
(
2023
),
pp. 1458-1477
Persistent link: https://www.econbiz.de/10014474735
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7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
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8
Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili
;
Li, Xiaolin
;
Liu, Kecheng
;
Wang, Xuesong
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389
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9
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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10
Multiple-purchase choice model : estimation and optimization
Wang, Mengmeng
;
Zhang, Xun
;
Li, Xiaolong
- In:
International journal of production economics
265
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014437599
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