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Growing beyond growth : why multiple mindsets matter for consumer behavior
Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 161-164
Persistent link: https://www.econbiz.de/10011479187
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Mindsets shape consumer behavior
Murphy, Mary C.; Dweck, Carol - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 127-136
Persistent link: https://www.econbiz.de/10011479154
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Generous paupers and stingy princes : power drives consumer spending on self versus others
Rucker, Derek D.; Dubois, David; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1015-1029
Persistent link: https://www.econbiz.de/10009006651
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Compensatory consumption
Rucker, Derek D.; Galinsky, Adam D. - In: The Routledge companion to identity and consumption, (pp. 207-215). 2013
Persistent link: https://www.econbiz.de/10009700287
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The experience versus the expectations of power : a recipe for altering the effects of power on behavior
Rucker, Derek D.; Hu, Miao; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 381-396
Persistent link: https://www.econbiz.de/10010401131
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Super size me : product size as a signal of status
Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1047-1062
Persistent link: https://www.econbiz.de/10009540260
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Power and consumer behavior : how power shapes who and what consumers value
Rucker, Derek D.; Galinsky, Adam D.; Dubois, David - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 352-368
Persistent link: https://www.econbiz.de/10009580756
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Dynamics of communicator and audience power : the persuasiveness of competence versus warmth
Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011521914
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The Compensatory Consumer Behavior Model : how self-discrepancies drive consumer behavior
Mandel, Naomi; Rucker, Derek D.; Levav, Jonathan; … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 133-146
Persistent link: https://www.econbiz.de/10011771848
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Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.; Rucker, Derek D.; Brock, Timothy C. - In: Applying social cognition to consumer-focused strategy …, (pp. 297-317). 2005
Persistent link: https://www.econbiz.de/10003113349