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Does consumer knowledge about sustainable-fashion impact intention-to-buy?

Han, Jinghe; Woodside, Arch G.; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2390-2410

Persistent link: https://www.econbiz.de/10015210793

Luxury fashion and culture

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...

Persistent link: https://www.econbiz.de/10012050438

How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets

Jung, Jaesuk; Ko, Eunju; Woodside, Arch G. - In: Journal of business research : JBR 122 (2021), pp. 640-656

Persistent link: https://www.econbiz.de/10012420455

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2149-2164

Persistent link: https://www.econbiz.de/10013552980

The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type

Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299

Persistent link: https://www.econbiz.de/10014430228

The metaverse experience in luxury brands

Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520

Persistent link: https://www.econbiz.de/10014430263

The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms

Park, Yeonseo; Ko, Eunju; Do, Boram - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2645-2665

Persistent link: https://www.econbiz.de/10014430272

The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Fashion's role in visualizing physical and psychological transformations in movies

Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918

Persistent link: https://www.econbiz.de/10010235280

Green marketing' functions in building corporate image in the retail setting

Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715

Persistent link: https://www.econbiz.de/10009772387