Narrow search
Showing 1 - 8 of 8
Cover Image
Consumer motivations to disclose information and participate in commercial activities on Facebock
Ng, Mark - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 365-383
Persistent link: https://www.econbiz.de/10010438498
Cover Image
Examining factors affecting mobile commerce adoption of Chinese consumers
Ng, Mark - In: International journal of electronic business 13 (2016/2017) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10011776949
Cover Image
The impact of corporate social responsibility expectations on purchase intention of social enterprise products
Ng, Mark - In: Social enterprise journal 18 (2022) 4, pp. 585-604
Persistent link: https://www.econbiz.de/10014328723
Cover Image
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
Ng, Mark; Law, Monica; Lam, Lubanski; Cui, Celine - In: Electronic commerce research 23 (2023) 3, pp. 1565-1590
Persistent link: https://www.econbiz.de/10014383096
Cover Image
Determinants of smartphone brand switching intention of consumers in Hong Kong
Ng, Mark; Law, Monica; Lin, Ka-fu Kevin - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 275-289
Persistent link: https://www.econbiz.de/10015137882
Cover Image
Predicting purchase intention of electric vehicles in Hong Kong
Ng, Mark; Law, Monica; Zhang, Serene - In: Australasian marketing journal 26 (2018) 3, pp. 272-280
Persistent link: https://www.econbiz.de/10011954284
Cover Image
Age and gender differences : understanding mature online users with the online purchase intention model
Law, Monica; Ng, Mark - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 248-269
Persistent link: https://www.econbiz.de/10011594180
Cover Image
Switch or continue to use? : an empirical investigation into mobile payment applications
Law, Monica; Ng, Mark; Lai, Yuk-Kwan Sarah - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 163-185
Persistent link: https://www.econbiz.de/10014511625