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Consumer behaviour
Brand management
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Markenführung
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Australia
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Australien
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Marketing not elsewhere classified
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Museum
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Customer satisfaction
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Beziehungsmarketing
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Großbritannien
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Retailing
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Unternehmenserfolg
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Branding
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Customer loyalty
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Kundenzufriedenheit
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Leisure facilities
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Marketingmanagement
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Multinationales Unternehmen
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Bridson, Kerrie
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Rentschler, Ruth
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Journal of marketing management : MM
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How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
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2
Manifestations of brand orientation in museums : an exploratory study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 435-442)
.
2012
Persistent link: https://www.econbiz.de/10010191479
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