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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company

Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633

Persistent link: https://www.econbiz.de/10012178416

How to conduct CSR activities to build consumer trust and corporate reputation in Covid-19 pandemic?

Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171

practices. The aim of this study is to explore the impact of CSR activities in building customer trust and company reputation … responsibility and philanthropic responsibility can directly influence corporate reputation. In addition, three dimensions of trust … strengthen the link between CSR initiatives and company reputation. Among them, social benevolence trust plays the most critical …

Persistent link: https://www.econbiz.de/10014562824

The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involvement

Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300

Persistent link: https://www.econbiz.de/10011948442

Consumers' responses to corporate normalised misconduct during an industry-wide crisis : an investigation in the Chinese dairy industry

Chen, Shijiao; Gao, Hongzhi; Zhang, Jing A. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 152-163

Persistent link: https://www.econbiz.de/10014252822

From surviving to co-creating : the effects of the reshaped physical and social servicescape on customer citizenship behavior

Kim, Misun; Baker, Melissa A. - In: The service industries journal 45 (2025) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10015194244

Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität

Weißgerber, Anja - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003420222

Understanding purchase intention during product-harm crises : moderating effects of perceived corporate ability and corporate social responsibility

Lin, Chieh-peng; Chen, Shwu-chuan; Chiu, Chou-kang; … - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 455-471

Persistent link: https://www.econbiz.de/10009300628

Beyond control : crisis strategies and stakeholder media in the Danone boycott of 2001

Hunter, Mark Lee; Menestrel, Mark le; Bettignies, … - In: Corporate reputation review : an international journal 11 (2008) 4, pp. 335-350

Persistent link: https://www.econbiz.de/10003945857

Why say sorry? : influencing consumer perceptions post organizational crises

DeBlasio, Angelo; Veale, Roberto - In: Australasian marketing journal 17 (2009) 2, pp. 75-83

Persistent link: https://www.econbiz.de/10003886489

Beyond control : crisis strategies and stakeholder media in the Danone boycott of 2001

Hunter, Mark; Le Menestrel, Marc; Bettignies, … - 2008

Persistent link: https://www.econbiz.de/10003910054