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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
83
Relationship marketing
54
Beziehungsmarketing
53
Social Web
22
Social web
22
Online retailing
20
Online-Handel
20
Luxury goods
18
Luxusgüter
18
Brand management
17
Markenführung
17
Marketing management
17
Marketingmanagement
17
Customer satisfaction
16
E-commerce
16
Electronic Commerce
16
Internet marketing
16
Kundenzufriedenheit
16
Online-Marketing
16
Service quality
15
Advertising
14
Artificial intelligence
14
Brand image
14
Dienstleistungsqualität
14
Künstliche Intelligenz
14
Markenimage
14
Einzelhandel
13
Marketing
13
Retail trade
13
Brand
12
Markenartikel
12
Franchising
11
Digitalisierung
10
Digitization
10
Werbung
10
Advertising effects
9
Emotion
9
Lieferantenmanagement
9
Supplier relationship management
9
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Online availability
All
Undetermined
71
Free
10
Type of publication
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Article
81
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
2
research-article
1
Language
All
English
84
Author
All
Thaichon, Park
62
Quach, Sara
43
Shao, Wei
8
Barari, Mojtaba
7
Jayawardena, Nirma Sadamali
7
Ross, Mitchell
7
Thaichon, Paramaporn
7
Hamelin, Nicolas
6
Lavuri, Rambabu
6
Cheah, Jun-Hwa
5
Hiram Ting
5
Jebarajakirthy, Charles
5
Septianto, Felix
5
Surachartkumtonkun, Jiraporn
5
Zhang, Yunen
4
Ferm, Lars-Erik Casper
3
Jaiswal, Deepak
3
Nguyen, Mai
3
Razzaq, Ali
3
Behl, Abhishek
2
Bu, Yi
2
Jin, Ting
2
Kautish, Pradeep
2
Lim, Xin-Jean
2
Lobo, Antonio
2
Moudrý, Dann Vit
2
Parkinson, Joy
2
Prentice, Catherine
2
Taleizadeh, Ata Allah
2
Vahdat, Arash
2
Aashish, Kumar
1
Abraham, Christopher
1
Agrawal, Suchi
1
Al-Shihabi, Sameh
1
Alabastro, Artem
1
Alizadeh, Ali
1
Anas, Mohammad
1
Arachchige, Jaliya Amarasinghe
1
Bandyopadhyay, Argho
1
Bandyopadhyay, Chinmoy
1
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Published in...
All
Journal of retailing and consumer services
19
Asia Pacific journal of marketing and logistics
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of consumer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
Luxury marketing, sustainability and technology : the future of luxury management
3
Services marketing quarterly
3
Australasian marketing journal
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Developing digital marketing : relationship perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of hospitality management
1
International marketing review
1
Journal of food products marketing
1
Journal of global information management
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Operational research : an international journal
1
Transforming relationship marketing : strategies and business models in the digital age
1
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Source
All
ECONIS (ZBW)
83
Other ZBW resources
1
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen, Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
The effects of team diversity on promoting sustainable luxury products
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Sung, Billy
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2082-2103
Persistent link: https://www.econbiz.de/10015210733
Saved in:
4
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2155-2176
Persistent link: https://www.econbiz.de/10015210746
Saved in:
5
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
6
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
9
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
10
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
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