This study examines the antecedents and impact of three forms of customer involvement in innovation: customer involvement as an information source (CIS), customer involvement as co-developers (CIC), and customer involvement as innovators (CIN). We propose that the three forms of customer...

We study the endogenous dynamics of reputations in a system consisting of firms with long horizons that provide goods or services with varying levels of quality, and large numbers of customers who assign to them reputations on the basis of the quality levels that they experience when interacting...

More and more companies are actively involving their customers in the new product development (NPD) process. However, there is little consensus regarding the contribution of customer involvement to new product outcomes. A better understanding of this contribution can shed light on whether and...

Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English), because the former features looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way...

Although government regulations on product warranties are common, few studies have empirically examined their effects on product demand. Using a natural experiment, we examine the effect of a newly introduced government warranty regulation in China's automobile market on product demand....