Many product markets today are characterized by the existence of a retailer (e.g., Home Depot, Toys R Us) that serves as gatekeeper of new product introductions. Recently, virtually all such retailers have established online stores to expand their shelf spaces as well as their customer bases. In...

Product assortment is a critical competitive tool for retailers to increase sales, maximize profits, and attain customer satisfaction. Increasingly, more and more retailers provide in-store product assortment information online or via smartphone apps for consumers to check if their preferred...

Firms enjoy declining cost per unit of output with increasing cumulative output in a variety of industries, which gives rise to consumer concerns about transaction fairness. Consumers are less likely to purchase from a firm if it continues to reap an unfairly high profit margin. Intuitively,...

We study how the presence of consumers' peer-to-peer sharing option in addition to exclusive ownership affects sellers' pricing and product design decisions, as well as consumers' benefits. We identify the conditions in which a seller would accommodate or hinder sharing by pricing the product...