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How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; … - In: Journal of business research : JBR 176 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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"Don't fool me, as it is your loss" : impact of deception on information privacy
Jha, Abhishek Kumar; Kumar, Saurabh - In: Journal of organizational computing and electronic commerce 33 (2023) 3/4, pp. 117-132
Persistent link: https://www.econbiz.de/10014554233
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Similarity upper approximation-based clustering for recommendation system
Mishra, Rajhans; Kumar, Pradeep - In: International journal of business information systems : … 26 (2017) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011805173
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Recommendation generation using personalized weight of meta-paths in heterogeneous information networks
Gupta, Mukul; Kumar, Pradeep - In: European journal of operational research : EJOR 284 (2020) 2, pp. 660-674
Persistent link: https://www.econbiz.de/10012238778
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Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Chaudhary, Kuldeep; Kumar, Pradeep; Chauhan, Sudipa; … - In: Journal of management analytics 9 (2022) 1, pp. 120-136
Persistent link: https://www.econbiz.de/10012820737
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Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.; Kumar, Pradeep; Tyagi, A. K.; Gupta, Swati - In: International journal of management & transformation : … 6 (2012) 1/2, pp. 32-41
Persistent link: https://www.econbiz.de/10009775195