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How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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2
"Don't fool me, as it is your loss" : impact of deception on information privacy
Jha, Abhishek Kumar
;
Kumar, Saurabh
- In:
Journal of organizational computing and electronic commerce
33
(
2023
)
3/4
,
pp. 117-132
Persistent link: https://www.econbiz.de/10014554233
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Similarity upper approximation-based clustering for recommendation system
Mishra, Rajhans
;
Kumar, Pradeep
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011805173
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4
Recommendation generation using personalized weight of meta-paths in heterogeneous information networks
Gupta, Mukul
;
Kumar, Pradeep
- In:
European journal of operational research : EJOR
284
(
2020
)
2
,
pp. 660-674
Persistent link: https://www.econbiz.de/10012238778
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5
Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Chaudhary, Kuldeep
;
Kumar, Pradeep
;
Chauhan, Sudipa
; …
- In:
Journal of management analytics
9
(
2022
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10012820737
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6
Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.
;
Kumar, Pradeep
;
Tyagi, A. K.
;
Gupta, Swati
- In:
International journal of management & transformation : …
6
(
2012
)
1/2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10009775195
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