Fully autonomous vehicles (AV) would potentially be one of the most disruptive technologies of our time. The extent of the prospective benefits of AVs is strongly linked to how widely they will be accepted and adopted. Monitoring and tracking of individuals' reactions and intentions to use AVs...

Purpose The purpose of this research is to increase consumer safety by providing insights about the linkage between consumer knowledge, price perception and safety intentions. Drawing from the expanded societal view of marketing, this model aims to further understanding of the connection between...