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Going with the crowd in volatile times : exposure to environmental variability increases people's preference for popular options

Tan, Lishi; Basu, Shankha; Savani, Krishna - In: Journal of behavioral decision making 36 (2023) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10014337236

$100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes

Basu, Shankha; Ng, Sharon - 2021

The costs and benefits of various products, such as insurance and subscription services, are recurring. Marketers can choose to frame these attributes either as a series of periodic occurrences (e.g., “$10 per month”) or aggregate them over a longer period (“$120 per year”). Five studies...

Persistent link: https://www.econbiz.de/10013234518

Impact of culture on the pursuit of beauty : evidence from five countries

Madan, Shilpa; Basu, Shankha; Ng, Sharon; Lim, Elison … - In: Journal of international marketing 26 (2018) 4, pp. 54-68

Persistent link: https://www.econbiz.de/10011964223

When norms loom larger than the self : susceptibility of preference-choice consistency to normative influence across cultures

Savani, Krishna; Wadhwa, Monica; Uchida, Yukiko; Ding, Yu; … - In: Organizational behavior and human decision processes : … 129 (2015), pp. 70-79

Persistent link: https://www.econbiz.de/10011342654

Does everyone have the potential to achieve their ideal body weight? : lay theories about body weight and support for price discrimination policies

Li, Shaobo; Kokkoris, Michail D.; Savani, Krishna - In: Organizational behavior and human decision processes : … 157 (2020), pp. 129-142

Persistent link: https://www.econbiz.de/10012253967