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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
14
India
10
Indien
10
Advertising effects
4
Brand management
4
Markenführung
4
Theorie
4
Theory
4
Werbewirkung
4
Brand image
3
Markenimage
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Bundling strategy
2
Categorisation
2
Celebrity endorsement
2
Celebrity-Werbung
2
Contraceptives’ adoption
2
Definition
2
Einzelhandel
2
Enhancement effect
2
Gap acceptance with impatience
2
Internet marketing
2
Leistungsbündel
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Media exposure
2
Online-Marketing
2
Product quality
2
Produktqualität
2
Queueing theory
2
Relationship marketing
2
Retail trade
2
Stochastic capacity analysis
2
Stochastic process
2
Stochastischer Prozess
2
Strategic management
2
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11
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11
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11
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3
Graue Literatur
3
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3
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3
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English
14
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Khandeparkar, Kapil
8
Abhishek
6
Motiani, Manoj
5
Sinha, P. K.
2
Chaurasia, Sushil S.
1
Chowdhury, Joy
1
Ghura, Amarpreet Singh
1
Maheshwari, Bhavana
1
Nanarpuzha, Rajesh
1
Roy, Pinaki
1
Sharma, Amalesh
1
Sharma, Purvendu
1
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Journal of retailing and consumer services
3
Working paper / Indian Institute of Management, Ahmedabad
3
International journal of Indian culture and business management
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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Vision : the journal of business perspective
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ECONIS (ZBW)
14
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1
The role of complementarity and partner brand price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
-
2014
Persistent link: https://www.econbiz.de/10010242060
Saved in:
2
The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 992-1000
Persistent link: https://www.econbiz.de/10010437696
Saved in:
3
Exploring the nexus between influencers and brand evangelism
Sharma, Purvendu
;
Khandeparkar, Kapil
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 478-497
Persistent link: https://www.econbiz.de/10015211074
Saved in:
4
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
5
The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269036
Saved in:
6
Why should I pay more? : testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing
Khandeparkar, Kapil
;
Maheshwari, Bhavana
;
Motiani, Manoj
- In:
Tourism management : research, policies, practice
78
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012165773
Saved in:
7
Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Khandeparkar, Kapil
;
Motiani, Manoj
;
Sharma, Amalesh
- In:
Journal of business research : JBR
128
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012494472
Saved in:
8
A powerful tip : power's impact on tipping behavior
Khandeparkar, Kapil
;
Motiani, Manoj
;
Chaurasia, Sushil S.
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014531580
Saved in:
9
Will you buy if others touch it? : evaluation of products touched by others during shopping
Abhishek
-
2015
Persistent link: https://www.econbiz.de/10010510030
Saved in:
10
Elements of task definition shopping situations : a study in context of products high on haptic salience
Abhishek
;
Sinha, P. K.
-
2014
Persistent link: https://www.econbiz.de/10010337566
Saved in:
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