Young people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of...

The progress registered in the field of information and communication technologies has induced significant changes in the purchasing behaviour of the consumers who nowadays want simultaneous use of online and offline channels within the same shopping experience. QR Code (Quick Response) is among...

The Internet of Things (IoT) has gained particular attention, both from academia and from companies and industries, as a result of its characteristics and the opportunities that this technology generates for end-users and for the business environment. Thus, the creation of this network that...