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Antecedents and consequences of perceived value : a meta-analytical perspective
Vieira, Valter Afonso - In: Journal of customer behaviour 12 (2013) 2/3, pp. 111-133
Persistent link: https://www.econbiz.de/10010233769
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Stimuli-organism-response framework : a meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10009757098
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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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An evaluation of the need for touch scale and its relationship with need for cognition, need for input, and consumer response
Vieira, Valter Afonso - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 57-78
Persistent link: https://www.econbiz.de/10009545349
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The moderating role of involvement on the overchoice effect in retail decision making
Vieira, Valter Afonso - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 99-118
Persistent link: https://www.econbiz.de/10011820569
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Relative importance of competing marketing strategies on different customer metrics : a meta-analytic review of customer equity drivers
Vieira, Valter Afonso; Ou, Yi-Chun - In: European journal of marketing 58 (2024) 11, pp. 2445-2472
Persistent link: https://www.econbiz.de/10015198428
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Consumer reaction to service failure and recovery : the moderating role of attitude toward complaining
De Matos, Celso Augusto; Rossi, Carlos Alberto Vargas; … - In: The journal of services marketing 23 (2009) 7, pp. 462-475
Persistent link: https://www.econbiz.de/10009525711
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Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira; Vieira, Valter Afonso; … - In: Journal of promotion management : JPM 22 (2016) 3, pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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The effect of motivational orientation over arousal-shopping response relationship
Vieira, Valter Afonso; Torres, Claudio Vaz - In: Journal of retailing and consumer services 21 (2014) 2, pp. 158-167
Persistent link: https://www.econbiz.de/10010338569
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The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response : a meta-analytic review
Vieira, Valter Afonso; Liu, Richie L.; Mello, Victor … - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 97-114
Persistent link: https://www.econbiz.de/10013483442