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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli - In: Australasian marketing journal 22 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian; DeFranco, Agnes - In: International journal of hospitality management 52 (2016), pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.; Busser, James A. - In: International journal of hospitality management 87 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241949