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The brand switching fraction of promotion effects : unit sales versus elasticity decompositions

Heerde, Harald J. van; Gupta, Sachin; Wittink, Dick R. - 2002

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A Review of Choice Modeling in the Marketing-Operations Management Interface

Musalem, Andres - 2017

The operations management discipline has made substantial progress developing analytical models to help firms make tactical and strategic decisions (e.g., inventory control, assortment planning). The application of these models to real contexts requires several inputs, such as an estimate of the...

Persistent link: https://www.econbiz.de/10012949883

Reidentification risk in panel data : protecting for k-anonymity

Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088

Persistent link: https://www.econbiz.de/10014383702

A regime-switching model of cyclical category buying

Park, Sungho; Gupta, Sachin - In: Marketing science 30 (2011) 3, pp. 469-480

Persistent link: https://www.econbiz.de/10009160791

The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments

Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science 34 (2015) 1, pp. 144-159

Persistent link: https://www.econbiz.de/10010497611

Do household scanner data provide representative inferences from brand choices : a comparison with store data

Gupta, Sachin; Chintagunta, Pradeep K.; Kaul, Anil; … - 2007

Persistent link: https://www.econbiz.de/10003538907

Purchase-frequency bias in Random-coefficients brand-choice models

Bodapati, Anand V.; Gupta, Sachin - In: Journal of business & economic statistics : JBES ; a … 23 (2005) 4, pp. 473-484

Persistent link: https://www.econbiz.de/10003193548

Cross-brand pass-through in supermarket pricing

Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing science 27 (2008) 3, pp. 324-333

Persistent link: https://www.econbiz.de/10003736509

Protecting customer privacy when marketing with second-party data

Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603

Persistent link: https://www.econbiz.de/10011758008

Forecasting sales of new and existing products using consumer reviews : a random projections approach

Schneider, Matthew J.; Gupta, Sachin - In: International journal of forecasting 32 (2016) 2, pp. 243-256

Persistent link: https://www.econbiz.de/10011596734