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Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei; Reid, Mike; Hung, Yu-Chen - In: Australasian marketing journal 24 (2016) 1, pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
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Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei; Hung, Yu-Chen; Sun, Li - In: Journal of international consumer marketing 34 (2022) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
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Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia; Pandit, Ameet; Bravo-Olavarria, … - In: Journal of retailing and consumer services 44 (2018), pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
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Permission email marketing and its influence on online shopping
Reimers, Vaughan; Chao, Chih-Wei; Gorman, Sarah - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
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Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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Effects of in-store live stream on consumers' offline purchase intention
Zhang, Peilin; Chao, Chih-Wei; Chiong, Raymond; Hasan, … - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014252732
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Experience intensification to purchase intentions of derivative works in service-intensive industries : an empirical study
Guan, Shuqi; Chao, Chih-Wei; Tian, Feng - 2024
Persistent link: https://www.econbiz.de/10015098639
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Product rating statistics as consumer search aids
Guan, Chong; Lam, Shun Yin - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 51-70
Persistent link: https://www.econbiz.de/10012129484