Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars through consumer segment-specific targeting, particularly while introducing new products. That task becomes especially important in markets with distinct consumer segments – the...

For many socioeconomically disadvantaged customers living in food deserts, the high costs and minimum order size requirements make attended grocery deliveries financially non-viable, although it has potential to provide healthy foods to the food insecure population. This paper proposes...

Social media rumors not only affect the health of online social networks, but also reduce the quality of information accessed by its users. In the case of emergencies, the rapid spread of rumors often triggers mass anxiety and panic. This study integrates the planned behavior (TPB) and...