Showing 1 - 10 of 1,544
We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...
Persistent link: https://www.econbiz.de/10012244407
Trademarks are indeed about information, but trademark doctrine misunderstands trademarks’ information function. Trademark doctrine takes a broadcast view in a networked world. Rather than a world where a single source transmits messages to a passive public, we live in a world where many...
Persistent link: https://www.econbiz.de/10014035438
I study optimal information provision by a search goods seller. While the seller controls a consumer's pre-search information, which decides whether she will engage in costly search for the product, he cannot control her post-search information because the consumer would inevitably learn the...
Persistent link: https://www.econbiz.de/10013244049
technology through which advertising conveys information to consumers, considering in turn advertising costs, targeting, and …
Persistent link: https://www.econbiz.de/10014025249
Advertising on e-commerce marketplaces, wherein sponsored product listings are interleaved with organic product listings, is a large and growing phenomenon. In this paper, we both theoretically and empirically study whether including sponsored listings improves or hurts the overall quality and...
Persistent link: https://www.econbiz.de/10012901427
Businesses to survive, always strive to better themselves through continuously keeping up with trends and continuously improving processes. Understanding the consumer is becoming more difficult now due to the increase in customer numbers, products, competitors and shorter reaction time. Since...
Persistent link: https://www.econbiz.de/10012961931
This paper analyzes in a spatial framework how much information a seller discloses about the variety he sells when he faces a buyer with a privately known taste for variety. I identify an equilibrium in which, for each possible variety, the seller's optimal strategy consists of either fully...
Persistent link: https://www.econbiz.de/10014188508
This paper proposes a framework for demand estimation with data on bids, bidders' identities, and auction covariates from a sequence of eBay auctions. First the aspect of bidding in a marketplace environment is developed. Form the simple dynamic auction model with IPV and private bidding costs...
Persistent link: https://www.econbiz.de/10003412392
Beyond real functional differences, brand positioning can have profound effects on the purchase decisions of consumers. Using a product-portfolio and consumer search framework, we provide a micro-foundation for why and how brand positioning can deliver credible information to consumers....
Persistent link: https://www.econbiz.de/10012823728
This paper proposes a framework for demand estimation with data on bids, bidders' identities, and auction covariates from a sequence of eBay auctions. First the aspect of bidding in a marketplace environment is developed. From the simple dynamic auction model with IPV and private bidding costs...
Persistent link: https://www.econbiz.de/10013317322