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Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Hazari, Sunil; Sethna, Beheruz N.; Brown, Cheryl O. - In: International journal of technology marketing : IJTMkt 12 (2017) 3, pp. 230-251
Persistent link: https://www.econbiz.de/10011854165
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Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.; Hazari, Sunil; Brown, Cheryl O. - In: International journal of electronic marketing and … 12 (2021) 2, pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
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Do brand influencers matter on TikTok? : a social influence theory perspective
Hazari, Sunil; Talpade, Salil; Brown, Cheryl O. - In: Journal of marketing theory and practice : JMTP 32 (2024) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10014574482
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A re-examination of socially responsible consumption and its measurement
Webb, Deborah J.; Mohr, Lois A.; Harris, Katherine E. - In: Journal of business research : JBR 61 (2008) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10003625045