Similar Search Results

Santala, Matti; Parvinen, Petri - In: Management Decision 45 (2007) 3, pp. 582-601

Purpose – The purpose of this paper is to extend the strategic fit discourse by proposing a customer‐based perspective. Design/methodology/approach – The paper develops a conceptual framework based on a theory and literature review. Findings – The paper proposes that, from a customer...

Persistent link: https://www.econbiz.de/10014932759

Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage

Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235

Persistent link: https://www.econbiz.de/10010504872

Advancing e-commerce personalization : process framework and case study

Kaptein, Maurits; Parvinen, Petri - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 7-33

Persistent link: https://www.econbiz.de/10011434003

The danger of engagement : behavioral observations of online community activity and service spending in the online gaming context

Kaptein, Maurits; Parvinen, Petri; Pöyry, Essi - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 50-75

Persistent link: https://www.econbiz.de/10011413576

Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?

Pöyry, Essi; Parvinen, Petri; McFarland, Richard G. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 2, pp. 89-99

Persistent link: https://www.econbiz.de/10011734615

Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions

Pöyry, Essi; Parvinen, Petri; Mattila, Osmo; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 334-360

Persistent link: https://www.econbiz.de/10012249033