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Discovering heterogeneous consumer journeys in online platforms : implications for networking investment

Kim, Ho; Jiang, Juncai; Bruce, Norris I. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 374-396

Persistent link: https://www.econbiz.de/10012434110

Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products

Kim, Ho; Hanssens, Dominique M. - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 57-74

Persistent link: https://www.econbiz.de/10011658346

Rival-benefiting effect of advertising : experimental extension and empirical investigation

Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won - In: International journal of advertising : the review of … 38 (2019) 4, pp. 603-627

Persistent link: https://www.econbiz.de/10012200300

Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis

Song, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 743-761

Persistent link: https://www.econbiz.de/10012058546

A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement

Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 202-218

Persistent link: https://www.econbiz.de/10011697343

Communicating brands intelevision advertising

Bruce, Norris I.; Becker, Maren; Reinartz, Werner J. - In: Journal of marketing research 57 (2020) 2, pp. 236-256

Persistent link: https://www.econbiz.de/10012180463

Is Search Volume a Good Market Predictor? Product Quality and Predictive Performance of Search Volume

Kim, Ho - 2013

This study explains the varying predictive power of online search volume by examining the impact of perceived quality and quality uncertainty of products on search volume and demand. We develop hypotheses regarding the relationship among the quality variables, online search activities, and...

Persistent link: https://www.econbiz.de/10014039495

Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses

So, Kevin Kam Fung; Kim, Hyunsu; Liu, Qing; Fang, Xiang; … - In: European journal of marketing 58 (2024) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10014466289

To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength

Kim, Heewon; Jang, Soocheong (Shawn); Gim, Jaehee - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3360-3386

Persistent link: https://www.econbiz.de/10014334308

How can hotels co-create value through the localized mini bar in the room : discrete choice modeling approach with CSR strategies with local products

Kim, Sung In; Gim, Jaehee; Kim, Heewon; Park, Soona - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 973-987

Persistent link: https://www.econbiz.de/10015049486