With the concern for the market of food safety, abundant researches on consumer's WTP for organic food have been carried out. With meta-analysis, this paper aims to confirm whether diverge estimates from various researches are relaible and to explore the sources of heterogenicity in terms of...

A survey in random-selected supermarkets in Beijing, the capital city of China, is reported to identify the attitudes and perceptions of consumers toward green-labeled milk, as well as their willingness to pay (WTP) for it, and to determine the factors that affect their WTP. The study reveals...