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Consumer behaviour
Corporate Social Responsibility
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Business horizons
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Journal of promotion management : JPM
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Decomposing impression from attitude in relationship management outcomes
Ki, Eyun-Jung
;
Nekmat, Elmie
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 685-702
Persistent link: https://www.econbiz.de/10011433632
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Gender representations and user engagement in social media posts of companies : dream crazier or keep walking?
Dhanesh, Ganga S.
;
Marschlich, Sarah
- In:
Business horizons
68
(
2025
)
3
,
pp. 301-318
Persistent link: https://www.econbiz.de/10015427597
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