We examine the spatial variation in variety of manufactured consumer goods to study how choice fades across space. We use data on 132 consumer goods and over 800 brands from a purpose-designed survey of shops and itinerant traders in towns and villages in Ethiopia. We find that local consumer...

We examine the spatial variation in variety of manufactured consumer goods to study how choice fades across space. We use data on 132 consumer goods and over 800 brands from a purpose-designed survey of shops and itinerant traders in towns and villages in Ethiopia. We find that local consumer...