This paper examines the impact of limiting the cashback mechanism on e-commerce pricing strategies and consumer purchase behavior. By refunding a part of the transactional amount, the websites are using the wallet cash as a promotional vehicle for future purchases. This cashback limit phenomenon...

Consumers love to pay less and get more. But are better deals at the retail point of sale always welfare-enhancing? This question points to the puzzle of bundling and bundled discounts. The antitrust concerns raised by a recent set of agreements in the telecommunications sector, allowing for the...