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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method
Alborzi, Mahmood; Khanbabaei, Mohammad - In: International journal of business information systems : … 23 (2016) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011637311
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Improving internet service providers competitiveness : ISP's perception regarding customer satisfaction
Shokoohyar, Sina; Shokouhyar, Sajjad; Sobhani, Anae; … - In: International journal of business and systems research … 15 (2021) 3, pp. 292-316
Persistent link: https://www.econbiz.de/10012513963
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Improved customer choice predictions using ensemble methods
Wezel, Michiel van (contributor); Potharst, Rob (contributor) - 2005
Persistent link: https://www.econbiz.de/10002762210
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Modeling wine preferences by data mining from physicochemical properties
Cortez, Paulo; Cerdeira, António; Almeida, Fernando; … - In: Decision support systems : DSS ; the international journal 47 (2009) 4, pp. 547-553
Persistent link: https://www.econbiz.de/10003901706
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A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA) : a new framework for developing customer retention strategies
Hosseini, Seyed Yaghoub; Bideh, Alireza Ziaei - In: Service business 8 (2014) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10010351415
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Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong; Ch'ng, Eugene; Liu, Martin J.; … - In: International journal of production research 55 (2017) 17/18, pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
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Attribute sentiment scoring with online text reviews : accounting for language structure and attribute self-selection
Chakraborty, Ishita; Kim, Minkyung; Sudhir, K. - 2019
Persistent link: https://www.econbiz.de/10012053024
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RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul; Mushafiq, Muhammad; Khan, Salabat; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver - 2020
Persistent link: https://www.econbiz.de/10012392551