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An integrated model of retail brand equity : the role of consumer shopping experience and shopping value

Zhang, Chi; Vorhies, Douglas W.; Zhou, Wenkai - In: The journal of brand management : an international journal 30 (2023) 5, pp. 398-413

Persistent link: https://www.econbiz.de/10014372592

How does social density influence consumer subjective well-being under high environmental uncertainty?

Wu, Linwan; Zhang, Chi - In: International journal of consumer studies 48 (2024) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014465704

Keeping It Real : How Perceived Brand Authenticity Affects Product Perceptions

Cinelli, Melissa; LeBoeuf, Robyn A. - 2019

This paper examines the effects of firm motivation (an intrinsic or extrinsic interest in their product) on perceptions of brand authenticity and anticipated product quality. Specifically, studies 1 and 2 show that an intrinsic motivation increases authenticity perceptions which, in turn,...

Persistent link: https://www.econbiz.de/10014105792

The unintended effects of health information base rates on health risk estimates and behavioral intentions

Newman, Christopher L.; Kashmiri, Saim - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1038-1063

Persistent link: https://www.econbiz.de/10013362125

Seeking pleasure or avoiding pain : influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies

Kashmiri, Saim; Gala, Prachi; Nicol, Cameron Duncan - In: Journal of business research : JBR 105 (2019), pp. 227-242

Persistent link: https://www.econbiz.de/10012128503

Exogenous brand crises : brand infection and contamination

Whitler, Kimberly A.; Besharat, Ali; Kashmiri, Saim - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 129-133

Persistent link: https://www.econbiz.de/10012488865