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The influence of celebrity endorsement on the purchase behavior of brands and product categories

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The journal of product & brand management 33 (2024) 8, pp. 1027-1040

Persistent link: https://www.econbiz.de/10015173299

A cross-generational analysis of second-hand online shopping : comparing GenX, millennials and GenZ

Calvo-Porral, Cristina; Viejo-Fernández, Nuria - In: Journal of consumer marketing 42 (2025) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10015205252

Private label brands : major perspective of two customer-based brand equity models

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452

Persistent link: https://www.econbiz.de/10010384760

Determinants of store brands' success : a cross-store format comparative analysis

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612

Persistent link: https://www.econbiz.de/10010387842

Drivers of value in the beer market : comparing an imported and a national brand

Calvo-Porral, Cristina; Montes-Solla, Paulino - In: European research studies : an international … 16 (2013) 3, pp. 19-45

Persistent link: https://www.econbiz.de/10011387676

From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284

Persistent link: https://www.econbiz.de/10011883215

What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context

Calvo-Porral, Cristina; Martínez Fernández, Valentín … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146

Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...

Persistent link: https://www.econbiz.de/10011957434

Profiling shopping mall customers during hard times

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 48 (2019), pp. 238-246

Persistent link: https://www.econbiz.de/10012001302

Store brands' purchase intention : examining the role of perceived quality

Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95

Persistent link: https://www.econbiz.de/10011893387

Is the economic crisis changing marketing strategies? : from offering what customers need to offering what customers can afford

Calvo-Porral, Cristina - In: Economic crises : risk factors, management practices …, (pp. 1-43). 2017

Persistent link: https://www.econbiz.de/10011602496