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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
39
Customer satisfaction
23
Relationship marketing
22
Beziehungsmarketing
21
Kundenzufriedenheit
19
Service quality
19
Dienstleistungsqualität
16
Nigeria
16
Viral marketing
13
Virales Marketing
13
Customer loyalty
9
Social Web
8
Social web
8
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Online-Marketing
7
Relationship quality
7
Customer orientation
6
Expertise
6
Information sharing
6
Lieferantenmanagement
6
Supplier relationship management
6
Brand image
5
Brand management
5
Customer commitment
5
Markenführung
5
Markenimage
5
Service reliability
5
Telecommunications industry
5
Telekommunikationssektor
5
United Kingdom
5
Dienstleistungssektor
4
Electronic commerce
4
Innovation adoption
4
Innovationsakzeptanz
4
Internet
4
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Online availability
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Undetermined
28
Free
3
Type of publication
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Article
42
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
34
Aufsatz in Zeitschrift
34
research-article
5
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
conceptual-paper
1
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Language
All
English
45
Author
All
Jayawardhena, Chanaka
32
Izogo, Ernest
14
Dennis, Charles
7
Karjaluoto, Heikki
7
Liu, Hongfei
6
Elbedweihy, Alaa M.
4
Tiu Wright, Len
4
Elsharnouby, Mohamed H.
3
Kautonen, Teemu
3
Kuckertz, Andreas
3
Merrilees, Bill
3
Morrell, Kevin
3
Mpinganjira, Mercy
3
Ranaweera, Chatura
3
Al-Hajla, Ali Homaid
2
Bang, Nguyen
2
Elsharnouby, Tamer H.
2
Wright, Len Tiu
2
Adegbola, Eunice Abimbola
1
Al Qeisi, Kholoud
1
Alamanos, Eleftherios
1
Asongu, Simplice
1
Attamah, Ikechukwu J.
1
Binuomote, Michael Olayinka
1
Cartwright, Severina
1
Dibb, Sally
1
Eze, Austin Chinonso
1
Ezlika Ghazali
1
Hamilton, Robert
1
Harness, David
1
Ifediora, Chuka Uzoma
1
Ituma, Enuma
1
Izogo, Ernest Emeka
1
King, Tamira
1
Leppäniemi, Matti
1
Luís Abrantes, José
1
Masterson, Rosalind
1
McLeay, Fraser
1
Melewar, T. C.
1
Morgan, Alesia
1
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Published in...
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European Journal of Marketing
4
Journal of business research : JBR
4
Journal of marketing management : MM
3
African journal of business and economic research : AJBER
2
African journal of economic and management studies : AJEMS
2
European journal of marketing : EJM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The marketing review
2
AGDI working paper
1
Business ethics : a European review
1
Business strategy and the environment
1
Digital Business in Africa : Social Media and Related Technologies
1
European journal of international management : EJIM
1
International Journal of Retail & Distribution Management
1
International journal of emerging markets
1
International journal of quality & reliability management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative Market Research: An International Journal
1
Technological forecasting & social change : an international journal
1
The SAGE handbook of digital marketing
1
The TQM journal : the international review of organizational improvement
1
The international review of retail, distribution and consumer research
1
Tourism management : research, policies, practice
1
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Source
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ECONIS (ZBW)
39
Other ZBW resources
6
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1
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest
;
Jayawardhena, Chanaka
;
Karjaluoto, Heikki
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
2
Creating particularized trust in e-retailers through experiential value and generalized trust
Izogo, Ernest
;
Jayawardhena, Chanaka
;
Adegbola, Eunice …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10012202792
Saved in:
3
An empirical assessment of customer switching behavior in the Nigerian telecom industry
Izogo, Ernest
- In:
African journal of business and economic research : AJBER
8
(
2013
)
1
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009783121
Saved in:
4
An empirical assessment the deterrents of online shopping acceptance in Nigeria
Izogo, Ernest
- In:
African journal of business and economic research : AJBER
7
(
2012
)
2/3
,
pp. 135-154
Persistent link: https://www.econbiz.de/10009707822
Saved in:
5
Structural equation test of relationship quality : repurchase intention - willingness to recommend framework in retail banking
Izogo, Ernest
- In:
International journal of emerging markets
11
(
2016
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011588174
Saved in:
6
Antecedents of attitudinal loyalty in a telecom service sector : the Nigerian case
Izogo, Ernest
- In:
International journal of quality & reliability management
33
(
2016
)
6
,
pp. 747-768
Persistent link: https://www.econbiz.de/10011591125
Saved in:
7
Customer loyalty in telecom service sector : the role of service quality and customer commitment
Izogo, Ernest
- In:
The TQM journal : the international review of …
29
(
2017
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10011648817
Saved in:
8
Determinants of attitudinal loyalty in Nigerian telecom service sector : does commitment play a mediating role?
Izogo, Ernest
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 107-117
Persistent link: https://www.econbiz.de/10010503921
Saved in:
9
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest
;
Eze, Austin Chinonso
;
Mpinganjira, Mercy
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
Saved in:
10
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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